Dog eat Dog, Asianet takes aim at Surya TV

Have you noticed who is becoming the new moral police in Kerala?

While it is true that Surya TV’s new reality show Malayali House has faced enough and more criticisms already, the show has become an instant hit. Proving the unique ability an average Malayalee possesses, i.e., watching and enjoying the material on one hand and flaying it for not being responsible on the other.

What made media analysts thunderstruck last week was when a new critic took a grand entry there. Now it is Asianet News who is concerned about the moral responsibility channels should show while airing such “low end” products.

Alas, with their platform slightly sliding and the audience research numbers steeply falling the ‘grand old channel’ thought some advice could help them gain back the numbers they need so desperately.

The question is, is Asianet really concerned about their responsibility as a media house or are they also using the name Malayali House which has become a household name to add up their own viewership? Now doesn’t that stink?

Optimistically assuming that the former reason is the right one, the question that should be raised becomes how does a channel who tried to produce City Girls deserve to speak against Malayalee House?

As we have all rightly understood, City Girls failed and the producers got hurt badly especially after the cheap production tactics came into light. Yeah Asianet, we still remember how miserably you tried to make it a hit!

And what if the latter reason is the right one? Surya got their numbers rising with Malayalee House. Why not make use of that brand name to try and get back some soil that we lose under feet? Well, that we agree is cheap but a better practical solution for your problem!

A gentle reminder Asianet, we still remember how you changed the television culture of Kerala across last 20 plus years with your soap operas, that triggered all soft emotions of the audience, exploited it, made use of it besides polluting their minds and presenting them with hours of worthless time pass. We still see the item dances you show during those spectacular award shows and stage shows. And we also digest the comedy shows which is filled with masala dialogues and abuses.

Now does that make you eligible to become the moral police when some other channel decided that they will use the same technique in a different way? Have you ever thought of or discussed about how the so called series (mega serials) in Malayalam language added up or graded down the values of the society that is ours.

Backfire is inevitable. Surya had tried to compete with you on serials which they couldn’t. Now they made a show which worked great for them. Fine, we take it the same way we have taken your products in the past. Then what is your problem, Asianet? Moral and ethical decision making should depend on the ground where you stand.

Here is the Surya TV discussion on the topic:

Moral of the story: The old blue fox still finds that the grapes are really sour.

The author is an executive with a Malayalam news channel, not Surya TV.

5 comments

  1. Asianet Gen Ent channels(Asianet, Plus, Movies) and Asianet News are different as far as ownership is concerned. The former is Rupert Murdoch-owned, the latter Rajeev Chandrasekhar-owned. Not sure why you brought the News channel into this. They aren’t Surya’s rival.

    1. Nikhil, even if they are under different management, do you think it is fair to asume they have no commercial links? I am sure there is an arrangement for sharing the logo and name to start with.

  2. Logo sharing in Asianet’s context is very old – ever since the Cable business was spun off and taken over by Rajan Raheja/Hathway.

  3. […] In the beginning, as expected, the show raised a few eye brows. Malayalam chauvinists were up in arms over the use of English, the moral police called it the destruction of “Malayalee” culture. There were cases, including the a case by the creators of Bigg Boss. Asianet’s comic series Cinemala ran a satire version of the show ridiculing it. Asianet News ran a segment show casing the people who were up in arms against it. […]

  4. […] In the beginning, as expected, the show raised a few eye brows. Malayalam chauvinists were up in arms over the use of English, the moral police called it the destruction of “Malayalee” culture. There were cases, including the a case by the creators of Bigg Boss. Asianet’s comic series Cinemala ran a satire version of the show ridiculing it. Asianet News ran a segment show casing the people who were up in arms against it. […]

Have your say...

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: